WHITE NIGHT RECEPTIONS
The Challenge
The client approached me with a request to build a new brand. They had purchased an old reception centre; stripped it and wanted to start again.
The Solution
This was pretty much a startup. We had the funding and just needed to figure out how to put things in place. It started with the back end, creating all the new documentation and setting up the cloud based software solutions. We used Insightly CRM and Zoho for the invoicing. The website was created in WordPress and uses a DIVI theme. Professional photographers and graphic designers were brought in to give the website a nice touch. White Night was a big project and I am quite happy with the brand as it stands today.
The Website
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The Print
We wanted to ensure that the print matched the digital theme. High quality paperstock and quality printing ensures that the client feels that the venue represents quality.
The Digital Marketing
Adwords and Social Media they were the driving forces behind digital marketing for White Night Receptions. Having a good writer and creative staff often helps.
